Polar Pelmeni
A modern dumpling brand brought to life by a friendly polar bear.
The visual identity blends global street food culture with the warmth and familiarity of homemade comfort food.
Colors
Polar Pelmeni positions itself both as a dumpling manufacturer and a fast-casual food brand. To visually differentiate these two directions, two primary brand colors were introduced.
Logo versions
Visual identity
The visual identity system is applied across packaging and promotional materials to ensure strong brand recognition.
Primary Pattern
Secondary Pattern
Logo Pattern System
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